Consumer Behaviour Assignment Example | Topics and Well Written Essays - 1750 words

Consumer Behaviour - Assignment Example A synopsis of their responses is identified in the following table. Influencing Factors Respondent 1 Respondent 2 Respondent 3 Respondent 4 Name Stuart Jane Mark Danial Age 23 35 31 28 Perception about Body cosmetics Thinks that body cosmetics are important part of personal hygiene Thinks that body cosmetics have become a necessity Thinks that cosmetics ultimately worsen the body conditions Thinks that body cosmetics are highly important Perception about Body Lotion Thinks that they have become an important part of cosmetics Thinks that creams and shower gel can do the job Thinks that normal soaps and massage oils are the best Would certainly like to own one Description of their self Considers himself as an early adopter of new products Is not very brand loyal; Will buy any product offered at competitive price Believes in Tried and tested products Is always anxious to update his fashion statement Social Influence in Product purchase decisions He would opt for personal investigation r ather than social groups Prefers to take the help from his peers before purchasing a decision. Believes that social pressures are not that important. Individuality matters more Wants to stand out from his peers in terms of the products he uses Influence of Cultural Background Thinks that culture stops him from being an early adopter Considers that culture defines the limits to his purchase decisions Considers that Culture is most important in purchase decisions Has no consideration for culture. Can opt for any product if it suits his needs Psychological Factors Thinks that the promotions is most important in motivating consumers to buy the product Thinks that the texture of the product and its physical layout is most important Thinks that the most important factor is the utility that the product provides Thinks that the linkage between consumer need and the utility of the product can motivate the customer to buy Recommendations for Aqua Mist Considers the product to be reliable beca use of the brand name; wants to buy the product immediately Considers that although the product is good, more work should be done on the layout of the lotion bottle and the logo Won’t buy the product as it does not offer any think new in his opinion. Wants to buy the product if it is readily available in the market and hype for the lotion Is created. Considering the responses provided by the respondents and evaluating the characteristics of Aqua Mist and the related product line of Lush Cosmetics, we can easily identify that the prospects of this product are great. If the company launches the product with a clear reference to the brand and clearly communicates the core characteristics of the body lotion, the customers will be eager to buy the product (Kardes, 2011). CONCLUSIONS AND RECOMMENDATIONS: In the introduction of the report we clearly identified that the Lush cosmetics is a well established company which has its operations running in several countries and therefore, i t has the privilege of enjoying a strong brand name and some loyal consumer base. We then identified the product line expansion strategy of the company in terms of launching a new product called Aqua Mist and related product categories. When considering the decisions like product launch, it is important that a thorough research on the market conditions and the consumers of the products is made and to accomplish the task we identified some of the factors that

MGMT Orinazational Behavior Essay Example | Topics and Well Written Essays - 1500 words

MGMT Orinazational Behavior - Essay Example Organizational change management is a structured approach by which companies administer the entire process of change implementation. It also makes sure changes are successfully and smoothly implemented. Before going into further discussion about the necessity of change in an organization, I would first like to discuss some points about the driving factors of change. Some of the major driving factors of change are detailed below: - To satisfy the changing need of Customers: - The needs of customers have always been dynamic in nature and keep changing with time. Therefore for a company to constantly meet the customer needs, it needs to bring changes to its operation system (Havaldar 116). To maintain a competitive Edge over the rivals: - For an organization to sustain and get success in the market place for a longer period of time, it needs to have an edge over its rivals. This is only possible, if companies constantly bring changes and innovation into its system. Internal environmenta l Factors: - The internal environmental situations of the organizations act as one of the major driving forces of change. The internal environment of an organization includes people, events, system, structure and internal conditions which are controlled by the company. The internal factors play a crucial role in influencing organizational activities. Hence, when the management feels certain areas are not doing well or fitting to current situations, an internal change is initiated (Raoprasert and Islam 35). External Environmental Factors: - The external environment factors are the strongest force for an organizational change. The external factors are those which remain beyond the control of the organization, such as the economy, competition, market demand, customers, societal and political condition, and the common resources. It is imperative for an organization to continuously monitor and complies with the external environment and sometimes to match with external environment organiz ations need to change (Sisaye 82). Considering, the current business scenario, I believe an organization should constantly make changes into its system of operation. In addition, organizations at times are also required to make changes in some other elements of the business. For example, there can be changes in the form of new product development, new promotional strategy or implementation of a new performance management system of the employees. I strongly believe that, for an organization to get success in the market place it constantly needs to bring some form of modification to its current state. The present business environment is characterized by constant technological innovation and globalization. These factors also forces organizations to make changes in their operation. However, it helps them to conduct business which matches with the recent trends and comply with the requirements of the customers and employees. Some of the evident examples of organizational change are adapt ion of social media for the purpose of product promotion and adaptability of mobile. There have been constant debates over the fact whether organizational change is necessary or it depends upon the management’s wish. Additionally, there have been also debates over the need of managing the implementation process. In this context, several scholars believe that organizational change is not a necessary element of business and organizations should try to minimize the rate of change. Moreover, the

The Characteristics and Benefits of a Great System Programmer Essay

The Characteristics and Benefits of a Great System Programmer - Essay Example The role model of leadership will be Steve Jobs who was the former CEO of Apple Inc. I selected this field of study because of my interest in designing computer systems. I want to solve business problems using efficient computer information systems and that is only possible if I get a complete understanding of all issues related to this field of study. The expected year of completion of my graduation is 2015. I have selected Steve Jobs for the study because he has proved to be a great leader in the field of computer information systems. He is the person whose core ideas and leadership skills brought great success to Apple Inc. Do what you love to do, start small and think big, and entrepreneurial approach were such rules of Steve Jobs which made him extremely successful as the CEO of Apple Inc. (Hollands, 2009). A good leader is one who works for the continuous improvement in the system of the organization while keeping in view the concerns and benefits of the employees. Some of the main features of an effective leader include belief in the abilities, ability to energize and motivate the employees, high level of self-confidence, ability to create and sell the vision, and ability to transform the organization’s culture in order to ensure high levels of productivity and profitability. â€Å"A good leader will both inspire confidence and give a strong example of what we should aim for† (Pettinger, 2007). Steve Jobs had a number of effective leadership traits. Some of the positive leadership traits of Steve Jobs included clear vision, motivation, humility, thinking big, and entrepreneurial approach towards business (Hollands, 2009). Some of my personal strengths include perfectionism, responsible, applicable, ability to learn from mistakes, and visualization. Roles of critical thinking, leadership, and accountability are very

Budget Control Methodology Essay Example | Topics and Well Written Essays - 1750 words

Budget Control Methodology - Essay Example Control Centers To build a budgetary control hub together with your business clusters. Usually, responsibility centers are classified into four; investment, revenue, profits and expense. Conventionally, these are characterized by income and cash flow account. Together, these statements have ordinary interconnections, which can be scrutinized with time to achieve equilibrium. The working capital formula derived from the value of current assets minus current liabilities qualifies as a general assessment tool for investors while judging company's basic operational competence. Capital values affixed to any inventory, also known as current assets or money owed to the firm by clients, which is the current liabilities, may not be utilized to settle up a firm’s financial liability. When the flow of working capital is delayed between different cycles, then inefficiency is said to have occurred (Brownell 1985). Forecasting Forecasting is the most decisive element in a budgetary techniqu e. This entails the capacity to chart out a well planned strategy for future prospects. Simply, forecasting is deliberating on potential aspect that may arise in coming days. Every manager is obliged to organize specific drafts, showing objectives and capital requirements. These needs should be assessed against the larger outlook to guarantee compatibility with business standards. A lot of emphasis should be directed towards setting up a responsive budget, which presents proportions of general accounts for relevant sectors. Budgeting should be considered as a device in addition to a control measure (Little et al. 2002). 2. Costing methodologies: While examining costing methods, several methods may be applied to establish expenditure proportionate to administrative obligations. These applications may be classified as follows: Absorption costing: this denotes the guarantee of expenses after they are incurred according to the structure - both fixed and unpredictable costs are apportion ed to cost units while the sum total of overheads is taken up by real activity levels. Absorption costing is defined as total costing owing to the fact that total costs are final amounts assigned to costs. This is also submitted as a standard or time based costing. Still, due to the reality that costs are certified after they have been acquired, and large time-gaps subsist from the point of expenditure to the time of cost citation, it is evident that it does not mitigate cost control. Marginal costing: this system illustrates the theory whereby variable expenses are levied to expenditure units, whereas fixed costs associated with the related duration is settled up wholly versus the input in the given timeframe. The contribution noted marks the variation between sales and the subsidiary cost of sale. Marginal costing can be described as a straight or variable costing.   The technique is a vital tool to the management while deliberating on crucial guidelines, which include pricing, product preference and final choice. Standard costing: this strategy employs standard for costs and returns with a view to management through a variance investigation. Values are set up according to each cost factor on a systematic basis for nonstop future prospects, while actual expenses are weighed up against the same standards. Discrepancies accrued from standards are investigated; logical causes are formed and remedial measures put in place to deter a repeat of wasteful business practices. Differential costing: the technique is mainly concerned with

US Empire Essay Example | Topics and Well Written Essays - 1500 words

US Empire - Essay Example While this is the case, however, there have been instances where the United States has tended to take the wrong actions when it had the opportunity to use its massive leverage to help resolve the conflicts taking place in divided societies and its interventions in such conflicts have made some of the situations on the ground worse than they were before. The American military capability cannot be denied but its use in almost every conflict situation in the world is not advised because of the fact that not all conflicts can be resolved militarily. The foreign policy of the United States as it is currently is not compatible with the realities of the situation in the twenty first century because the times of wars of aggression are long past and an age of absolute global peace is fast approaching. The policy of taking sides in domestic conflicts in such situations as in Israel, Syria and Libya, instead of endearing the United States to the world as a global peacemaker, has ended up doing the opposite, earning this country a bad name on the global stage. It can therefore be said that the United States does not currently have the capability of resolving intrastate violence in divided societies and that in order for it to be able to do so, it has to have a massive overhaul of its foreign policy. The fact that the United States has been proven not to have the capacity for ending intrastate violence in the various societies in the world has created a situation where it is not trusted in matters of conflict resolution. This is mainly because in most of its interventions, it has consistently taken sides in local conflicts; a matter which has earned it many grievances from the excluded parties. There has developed a situation where it has become a necessity for the United States to change some part of its policies concerning interventions in intrastate conflicts so that it can easily bring such conflicts to a speedy end. Among the means which can be suggested is through the development of a strong neutral stance in such conflicts in order t o make the opposing sides feel comfortable with American intervention because taking sides more often than not alienates a part of the society; mostly against the power that is attempting to bring peace in the respective region (McGarry & O’Leary, 2007). The development of a strong diplomatic resume would help the United States a great deal when dealing with intrastate conflicts because there would be level ground for the conflicting sides to come to an amicable solution. This was seen in recent times in Kenya, where during the violence which erupted after the 2007 elections, the United States stepped up its diplomatic machine to ensure that peace was returned to this divided society. The swift intervention in this conflict by the United States government, led by the then Secretary of State Condoleezza Rice helped in a massive way in the swift ending of the conflict and the return to normalcy in Kenya (Adeagbo & Iyi, 2011). Diplomatic means should therefore be a priority for the United States in its endeavor to foster peaceful societies all over the world. The capability of the United States as a global diplomatic force is among the greatest in human history and this can be used to great advantage in the resolution of intrastate conflicts all over the wor

Law of Evidence Essay Example | Topics and Well Written Essays - 1500 words - 4

Law of Evidence - Essay Example ?3 Lord Lane refused to follow the previous authorities and exclude the confession, because the confession obtained in the Fulling case did not involve any deliberate impropriety on the part of the officer who obtained it. No intimidation was used, there was no bullying or hectoring, hence they could not be held to be oppressive. However, Dennis points out that the danger arising from the exclusions inherent in the definition of oppression in Fulling as follows: â€Å"The effect is that both the English and Australian Acts allow for the possibility of other, undefined, cases to fall within the prohibition on the use of oppression.†4 Similarly in the case of Lam Chi-ming v the Queen, Lord Griffiths also explained the rationale for Section 76(2) in rejecting improperly obtained confessions, not only due to â€Å"possible unreliability, but upon the principle that a man cannot be compelled to incriminate himself.†5 Exclusion of such confessions is also mandated by civilized society that requires the police to behave properly with those in their custody. (b) The general position in law has been that even when a confession is made voluntarily, the Courts have a residual discretion to exclude it in order to preserve the fairness of the trial. Where the question of inducement by an authority to elicit the confession by creating fear or hope of advantage arises, it must necessarily be excluded. However, Lord Lane articulates the view that an involuntary confession cannot be withheld as evidence, merely on the grounds of what the police had done or omitted to do.6 The difficulty of establishing implied inducement is his criterion for the statement that every voluntary statement will become inadmissible if the motives of authorities are to be assessed, because the police are interested in solving cases. However, Lord’s Lane’s statement cannot be applied indiscriminately, because of the limitations identified above as the general position in law. 2. Counsel may not be

Health Information Management System (HIMS) Strategic Plan and process Term Paper

Health Information Management System (HIMS) Strategic Plan and process reflecting an information system model for an Internal Medicine Clinic - Term Paper Example In strengths and opportunities, the significance of the systems in terms of the accuracy of data keeping, and ways through which the process can be improved are looked to earn the process more credibility by limiting avoidable medical errors. Due to advancing technological innovation n the contemporary world, HIMS programs are more preferred to primitive conventional data collection and maintenance processes, which was mainly kept on hard copies (Emmendorfer et al, 2012; Diana, Kazley, & Menachemi, 2011). Although, there is substantial support for development of the HIMS within the department in different quarters, the implementation of HIMS has been uneven since the technological growth reached a crescendo in the first decade of the twenty-first century. This has impacted a disorderly system. In light of this, it is imperative to address matters relating to human resourcing and HIMS organization within the facility, and the regional offices to guarantee sustainability of personnel or technologies. Further, current techniques of data gathering are overly complex and are largely problematic for clinicians to use. The XYZ’s Internal Medicine Clinic has immense opportunities that will likely result in its HIMS growth and development. An issue such as increasing market segments, which are set to develop in the current technology aided world, are one such opportunity. Further, globalization through, brought about by the Internet revolution is likely to offer immense outsourcing potential for clients across the globe. Distribution channels looking forward to new and effective treatment options, for instance, will likely impact positively on not only the department but the whole XYZ facility. The entrance of several players in the healthcare market will likely shrink the returns the company gets from the targeted market of clients in need of the Internal Medicine Clinic services. New technology may make